INTRODUCING THE TEAM

Setting up a new business has allowed us to hand pick a team of experts that we feel can deliver a business that can really make a difference. We over 50 years of combined industry experience, we think you could not be in better hands with the ammp.fit team.

MEET THE TEAM

MARSHA EL-HAGE

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A qualified triathlon coach, a multiple Ironman finisher and a regular member of the Great British age-group triathlon team, Marsha alongside John and Phil makes up a formidable coaching team. Marsha also manages most of AMMP’s social media and is head of engagement at sessions and events. Having a head female coach also makes AMMP unique and this makes a huge difference when coaching corporates and gender equality sign-ups.

CHRISTINE FLEMING

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Christine comes from a corporate sales background but through her journey from newbie to age-group GB duathlete, she fell in love with sport and lifestyle and the powerful impact it can have on someone's life. She now coaches in a supportive capacity but is highly organised with years of sales and marketing experience that makes her the administrative glue that keeps everything working smoothly.

PHIL PATERSON

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With a sports science degree, years of personal training and triathlon coaching, Phil is a huge asset to the AMMP.fit team. Phil overseas our S&C, nutrition and remote coaching as well as being an important part of the coaching staff. He is an accomplished age-group triathlete having represented Great Britain and raced at the 70.3 World Champs, but as a new dad faces his biggest challenge yet!  

JOHN BRAME

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An ex-professional cyclist and triathlete turned entrepreneur who has represented Great Britain at World and European level. He has worked within the health and fitness industry since the mid-90s in a huge range of capacities including coaching Formula 1 drivers' and celebrities, launching bike and clothing brands right through to helping some of the biggest global companies improve their health, wellbeing, and CSR. John has been brought in for his vast level of experience to lead the AMMP business.

PHIL PARKER

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Phil has been a competitive triathlete for a number of years but combines his training with rowing and Cross-Fit. A qualified coach across multiple disciplines but also a design director with years and years of experience both working in large businesses and owning his own. An expert in user experience, brand strategy and graphic design.  Coupling his creative and technical abilities with his knowledge and understanding of sport makes him a huge asset alongside John.

PETER GILBERT

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Specialises in sales, marketing and partnerships. Peter is also the founder of AMMP.media, a digital content provider who are on-hand to generate any and all visual/digital content for the AMMP brand under Phil’s direction. Peter is also a long-time triathlete and qualified coach giving him very specific knowledge of sport, training as well as allowing him to assist John, Phil and the team.

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